Work

What it looks like
in practice.

Case studies, sample deliverables, and the thinking behind the system.

Case Study
Bottom Line Concepts

$5.2M pipeline and $1M closed-won in B2B financial services. One person, no SDR team, $400/month stack. 3-year engagement.

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Sample Brief
Pilot Diagnostic Example

What a weeks 1-2 diagnostic looks like. Where buyers surface in public data, what the success number is, and how the system gets scoped.

See the diagnostic →
Loom
System Walkthrough

A recorded walkthrough of the situation-sourcing and outreach system in action.

Coming soon
Article
Why Situation Beats Persona

The difference between targeting who someone is and reaching them when they need you.

Read the article →